MoMA Design Store SoHo
For the Museum of Modern Art’s initial presence beyond its Midtown Manhattan home, 1100 Architect created a contemporary retail environment within an historically landmarked building in Soho. The design maximizes openness and flexibility, making use of modular floor panels and a gridded furniture display system that allow the showroom to accommodate a changing stock of merchandise. The original cast-iron columns were enclosed in slabs of glass, lending the space a contemporary sensibility while referencing the building’s history. A backlit polyvinyl membrane stretches across the ceiling of the ground level and continues along one wall of the ground down to the cellar floor in a single, folding surface. This feature doubles as lighting, washing the space in soft, even light.
Awards
International Association of Lighting Designers Award of Merit, MoMA Design Store SoHo, 2002
Publications
Weathersby, William. “A Second Satellite Store for MOMA in Manhattan Places Iconic Design Objects in a Landscape of Light.” Architectural Record, May 2002.
Poels, Jan-Willem. “Pillars of Light.” Frame Magazine, January / February 2002.
Gundell, James. The New Marketing Sensibility.” Metropolis, January 2002.
Giovannini, Joseph. “Medium: Kool.” New York Magazine, January 7, 2002.
Barr, Vilma. “MoMA Glows in SoHo.” Display and Design Ideas, December 2001.
Lange, Alexandra. “Commerce is Art (Is Commerce).” Metropolis, December 2001.
“Shopping.” Condé Nast Traveler, December 2001.
Kawakami, Noriko. “NY MoMA.” Axis, November / December 2001.
Kellogg, Craig. “Shops Around.” Oculus, November 2001.
Rohrlich, Marianne. “MoMA’s Store Has an Offspring.” The New York Times, September 6, 2001.
“Loose Canon.” One, August/September 2001.
Silva, Vania. “Design à Venda.” AU, April/May 2001.
LOCATION: NEW YORK, NY
COMPLETED: 2002
PHOTOGRAPHY © PETER AARON